Teen Reach Branding Standards

As Teen Reach marks 25 years, we celebrate the dedicated chapters and many volunteers who have consistently worked to introduce vulnerable youth to hope. While many things have evolved over the past quarter-century, our commitment as a national team to providing each volunteer, sponsoring church, camper, and mentee with quality, Christ-centered support remains steadfast. 

Brand integrity is core to the identity of any national organization, including Teen Reach as we grow across the country. Chapter leadership and volunteers who partner with Teen Reach agree to uphold the national branding standards as outlined in our memorandum of understanding (MOU). Specifically, each leader and sponsoring church agrees to provide: 

• A Bible for each camper, 

• A Teen Reach T-shirt for each camper and staff member, and 

• A camper journal for each camper. 

We appreciate your ongoing adherence to these requirements. In celebration of 25 years, we are pleased to announce several updates to our branding standards: 

• A new line of merchandise for each CrossTalk curriculum theme can be ordered online via the Bonfire website.  

• Criteria and artwork will be available for the creation of local merchandise and/or fundraising efforts. (Reach out to Serena for details; more information will be provided at R.E.A.C.H. Summit.) 

• Newly designed staff and camper T-shirts will be available next year. 

We are excited for 25 more years of serving vulnerable youth. Thank you for your continued partnership and commitment to upholding the branding standards at Teen Reach.